OWSLA Label Founding

Verified Timeline

Lore & Background

Owsla was founded by Skrillex, Tim Smith, Kathryn Frazier, and Clayton Blaha in 2011. Skrillex announced the label on August 17, 2011. The label's first release was Skrillex's *Bangarang EP* (OWSLA001), released on December 23, 2011. In 2012, Owsla launched a monthly subscription called The Nest, with benefits including early access to Owsla releases. In 2013, Bromance Records partnered with Owsla to create an American branch titled Bromance US, with releases from Gesaffelstein, Illangelo, Brodinski, and LOUISAHHH!!!. A year later, Owsla launched the Nestivus Charity Campaign, a series of holiday initiatives with all proceeds going to the international music nonprofit Bridges for Music. On September 18, 2016, Owsla celebrated five years of establishment with a party in Los Angeles. In a video published by Owsla, Skrillex said: "I make music 'cause I love music and it all starts from there. And I surround myself with good people that I believe in as well. I think it’s important to create your family." The General Manager of Owsla, Blaise DeAngelo, asserted that Skrillex previously, like many other artists, had issues with record labels, implying that it caused him to create his own. Owsla was described as a label started for electronic music artists who "couldn’t get good label deals or resources and support they needed."

In Their Own Story

Porter Robinson's *Spitfire* was the label's debut release. Releases that followed, such as Zedd's *Shave It*, Gesaffelstein's *Aleph*, and What So Not's *Jaguar*, were described as prominent. Owsla Head of A&R Chris Morris explained that "In order for an artist to be signed, there has to be that passion from the top down," asserting that it is an "artist-driven" company. On May 5, 2017, Owsla released an annual compilation album, *Howsla*. It was described by Pitchfork as "a focused take that’s largely modeled on bassline house, a style from the northern UK that’s distinguished by greasy low-end melodies, hard-thwacked drums, and a slippery, skippy sense of swing." Subsidiaries of Owsla include Nest HQ, a website dedicated to giving exposure to electronic music artists, and Owsla Goods, a 'fashion wing'. Owsla went dormant in 2020, following the release of Salvatore Ganacci's *Boycycle* EP. No official announcement has been made regarding the label's fate, however, the Nest HQ library was quietly deleted in 2024.

Reader's Guide

Key people at Owsla include: Sonny Moore (Skrillex) – founder, chief executive officer; Tim Smith – co-founder, artist manager; Kathryn Frazier – co-founder, publicist; Clayton Blaha – co-founder, director of artists and repertoire (A&R); Chris Morris – head of A&R; Blaise DeAngelo – former general manager. The label went dormant in 2020 after releasing Salvatore Ganacci's *Boycycle* EP, and the Nest HQ library was quietly deleted in 2024.

Did You Know?

• Owsla's name comes from the governing caste of rabbits in Richard Adams' novel *Watership Down*.
• The label's first release was Skrillex's *Bangarang EP* (OWSLA001), released on December 23, 2011.
• Skrillex announced Owsla on August 17, 2011.
• Owsla launched a monthly subscription called The Nest in 2012, offering early access to releases.
• The Nest HQ library was quietly deleted in 2024, with no official announcement about the label's fate.